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Last night I gave a little seminar at Boston University’s Film & Television school for the Boston Macromedia Users Group. In spite of the snow, a lot of people turned out. But even more uplifting to me was the dominance of Apple technology throughout the department. There were iMacs in the hallways, in the classrooms, everywhere. All the students I spoke with were working in QuickTime to embed their own projects in web pages of their own design.

Maybe I’ve been working in the medical environment too long. Surrounded by Windows-based technology, you start to think Apple’s market share is dwindling rapidly away to zero. But as Professor Jim Lengel told me last night, QuickTime still offers the best tools and creative freedom for students studying media and learning how to create it themselves.

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