There’s talk that the upcoming Macworld Conference in San Francisco (Jan6—10) will be the last. According to Wired News, Apple finds the huge conferences increasingly expensive to entertain. Add to that the pressure of having to introduce new products at each one. Apple has indicated it would like to concentrate on running smaller and more frequent regional conferences.
I for one would like that. Macworld is just too far out of my range in terms of expense. Even the vendors who go are cutting back on their displays and parties. Super conferences for geeks, like so many other aspects of the dot com era, seem like a thing of the past. It’s time for a more austere and efficient approach to building the new media world.