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There’s nothing like a false dichotomy to delude yourself into signing on to a subscription service: Bottom line: To fill an MP3 player with music today – and variety is what I want – I could spend $1000 for 1000 songs over at iTunes, or $15 per month at Napster. I’m going with Napster. Speculist… Continue reading

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Rafat Ali on the challenge that Podcasting presents for advertisers: Podcasting Presents Ad Challenge: The same portability that makes podcasting appealing makes it difficult to track with meaningful metrics beyond the number of downloads. That’s one of the obstacles podcasters will have to overcome to take podcasting to a level of advertising beyond experimentation. Pheedo… Continue reading

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Like it or not, even though it’s far from the first or only podcast directory, Apple’s version quickly leaps to the top of the power charts. Inclusion there can put a podcast in front of millions of potential listeners, many — maybe most — of whom won’t take the time to look anywhere else. That… Continue reading