Is niche publishing the way of the future for the trades? Not only is focusing on a specific niche beneficial in terms of selling books, it ultimately helps a publisher grow by establishing authority within their niche. Because niche publishers are focused on engaging with a targeted audience, they must concentrate on building a brand… Continue reading
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Samuleson on health care reform: Only leadership that persuaded people that the prospective benefits outweighed the risks would make the health care system’s transformation possible. Obama hasn’t provided it. He would mainly perpetuate the status quo and increase the number of insured. It’s a missed opportunity that is a big reason why the nation’s budget… Continue reading
Outstanding. Typography from Ronnie Bruce on Vimeo.
Shakespeare in the SunLong Island. (No, not that one. The other one. In Boston.) Summer 1983. With actors. And Shakespeare. In college. It was the time to do it….
More bad news for Houghton Mifflin Harcourt. According to Financial Times, the company aims to reduce $7 billion in debt to less than $3 billion in the restructuring. The process is intended to help EMPG avoid filing for bankruptcy, but investors will take a hit. EMPG founder and Houghton Mifflin Harcourt CEO Barry O’Callaghan had… Continue reading