CNET plans to adopt a pay-for-placement strategy to keep afloat. This from the excellent Dotcom Scooper Ben Silverman:

Sources familiar with the situation say that unless a last minute snag occurs, CNet’s popular Download.com software portal is slated for an overhaul on Monday. The “new” Download.com would employ a pay-for-placement model, similar to one the advertising firm Overture currently utilizes through its partners.