I hope this is so:

“With broadband penetration increasing, and those users consuming more of the Internet—including audio and video—advertising have been following those audiences online and creating more demand for streaming media inventory.

“On the supply side, sites are incorporating a variety of traditional and newly launched ad unit formats and approaches, including pre-roll ads, ads running inside subscription streams, Java video ads that are not tied directly to a requested stream and between-the-page ad units.”

More at AccuStream.