This looks like good news for me and other independent film producers.
The acquisition of CustomFlix could give independent filmmakers a broader venue for selling their work. Amazon already sells CustomFlix titles, but a spokeswoman for the online retailer said that they would be “better integrated” into the company’s catalog and eligible for promotions that CustomFlix titles currently aren’t.
CustomFlix already distributes Everyman, and will be handling Bag of Knees for me as well. Hopefully both films will get even more exposure now…
Peter Broderick, a consultant in Santa Monica who advises filmmakers on distribution, said that it remained to be seen whether many consumers would be able to find CustomFlix videos on Amazon but that he was excited about the potential.
I can tell Mr. Broderick personally that based on my sales records for Everyman thus far, the answer is an unequivocal yes.