Well, here’s the boffo box office news on the Da Vinci Code’s opening weekend:

Not surprisingly “The book’s fervent popularity meant that Sony could sit back while the clamoring of fans and protesters did much of the publicity work—condemnation from the Vatican and other religious groups only played into Code‘s mystique…” (my emphasis)

No kidding. No. Kidding. You’d have thought that someone in the Vatican would’ve figured this out by now.