Richard Dawkins’s continuing (rather sad) devolution from actual scientist to advertising flak continues. As Siris writes:

I see that the Atheist Bus Campaign finally managed to get off the ground and gather together its donations. According to the the campaign website:

As Richard Dawkins says: “This campaign to put alternative slogans on London buses will make people think – and thinking is anathema to religion.”

I’m inclined to think that thinking is anathema to advertising slogans, inasmuch as they don’t allow much room for things like evidence or argument; but insofar as there is a rational motivation for any sort of advertising campaign, it’s not to ‘make people think’ but simply to establish a presence (which is all that advertising campaigns ever really do).

(Up Next: Atheist Action Figures.)